It’s not just a TVC.

It all started with the GIF of some people jumping in a pool in superhero costumes - backwards. wow. But somehow it sparked.

What if there was a way to show that with a huge variety of high quality products it is possible to create homes, that are exactly like YOU want it?

Well let the customers do it themselves, where they do it anyways - on social media.

To make sure that all products are portrait well, we created little stories of people in their individual homes to showcase what is possible and how they feel at home.

There were more than 70 assets that were uniquely made for every channel - from TV to social media. It was key to create these assets as native-feeling as possible, to change the brands appearance like a chamaleon and reach as much different people as possible.

Well - it worked.